I think this is much better than the Beer-To_go attempt.
The $20, 1.5-gallon boxes of beer are designed for the paradoxical beer drinkers who prefer their beer to come from the tap but also don't care if said beer is actually good. They're currently testing boxes of Miller Lite and Coors Lite in a few cities and will expand it to nationwide this football season if all goes well.
And for those of you too lazy to do the math, 1.5 gallons is equal to 16 12oz bottles. So you'll be paying $1.25 per bottle.
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